Alcon “No Holding Back” Award returns for 100th running on Pikes Peak

The Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo is pleased to announce the return of the Alcon Brakes No Holding Back Award. A $10,000 Alcon product voucher will be presented to the driver who has demonstrated outstanding perseverance and determination in their race to the 14,115’ summit of Pikes Peak – America’s Mountain.

“We are thrilled to welcome Alcon back to Pikes Peak this year,” stated Bob Bodor, Executive Director of the Pikes Peak International Hill Climb. “The concept behind this award, No Holding Back, is especially meaningful as we stage the milestone 100th Running and every competitor is putting it all on the line as they navigate 156 turns on their way the checkered flag.”

David Hackl, inaugural winner shared, “In 2021 we were the recipient of the Alcon Brakes No Holding Back Award. It was a complete surprise and incredibly moving to receive this nomination from Alcon and the whole Pikes Peak family. Winning this award reinforced our steadfast dedication to running our historic Audi Quattro in this prestigious race and gave us the opportunity to set more aggressive goals for success in 2022 including being the fastest Audi ever. We are ecstatic to have Alcon Brakes on board at every turn up the hill. The team at Alcon Brakes worked tirelessly to make this one-off custom package for our special car, and the control and confidence these brakes provide will no doubt be a game-changer for us in the 2022 Race to the Clouds.” Hackl will compete for the 9th time this year in his #2 1983 Audi Quattro. His best time was recorded in 2020 when he finished in sixth place in 11:10.177.

“It is a huge privilege for Alcon to be involved with the 100th Running of the iconic Pikes Peak International Hill Climb, both as a supplier to competitors and as an award partner,” shared Jonathan Edwards, Group Sales Director, Alcon Brakes. “The event, steeped in history, is one that we hold very dear to our hearts. We can’t wait for race day and look forward with great pride to awarding the No Holding Back prize to a most worthy competitor.

David Hackl, the 2021 No Holding Back prize winner, received this one-off custom brake package, now installed on his 1983 Audi Quattro.